Podcast ads are a common way to promote courses, programs, coaching services, products, and other offerings. However, the placement of these ads is crucial, as putting them at the beginning of the episode can result in listeners scrolling through or getting turned off, while placing them at the end hardly ever results in people listening to them. The best approach is to insert the ad somewhere in the middle of the episode, somewhere between the 6-20 minute mark depending on the length of the episode, where it makes sense in the context of the conversation and offers a bit of a conversation break.
When crafting an ad, it is important to provide a brief introduction to who you are and what you are offering, making sure to generate SEO-rich content. You can hire a professional voice artist or do it yourself, but the main objective is to make sure the ad is effective and not intrusive in the listening experience. By placing the ad in the right location and making it relevant to the episode’s content, listeners are more likely to engage with it and take action, whether by purchasing a product or signing up for a service. All in all, podcast ads can be a valuable tool in reaching and engaging with a target audience.
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This podcast is Produced by KP Creative Media.