Celebrating International Podcast Day: Why Your Voice Matters More Than Ever

Every September 30th, podcasters and listeners across the globe join together to celebrate International Podcast Day. While it may seem like just another fun holiday, the truth is, this day is a reminder of the incredible gift podcasting offers—especially for spiritual women entrepreneurs. Podcasting is so much more than a marketing tactic; it is a sacred platform that allows your voice, message, and teachings to ripple far beyond what you can see.

For me, podcasting has been nothing short of transformational. It has opened doors to aligned clients, sparked fresh content ideas, connected me to inspiring collaborators, and helped me grow a business rooted in truth and service. And what’s most beautiful? All of this begins with something simple: speaking into a microphone and sharing from the heart.


Podcasting is Longevity, Not Just a Scroll

Unlike social media, where your posts are gone within hours, a podcast creates content with staying power. Episodes live on in podcast apps for years, ready for new listeners to discover and binge whenever they find you. For women whose work is rooted in wisdom, healing, or spiritual teaching, this kind of longevity matters. Your words deserve to last longer than a fleeting Instagram story.


A Platform That Belongs to You

One of the most empowering aspects of podcasting is ownership. While social platforms control reach and algorithms, your podcast belongs to you. You choose the content, the rhythm, and the message. You maintain the rights to your recordings, and you have a platform that cannot be taken away on a whim. For entrepreneurs committed to building sustainable, soul-led businesses, this ownership is priceless.


Freedom to Show Up Authentically

Another reason I celebrate podcasting is the freedom it gives me to show up as I am. I can record in a bun and t-shirt, sipping a protein shake, and still create content that changes lives. There’s no need to perform or polish every detail. Instead, podcasting invites authenticity—your voice, your stories, your energy. And that authenticity is what draws the most aligned clients and listeners to you.


How Podcasting Fuels Content Creation

For many women, creating consistent content feels overwhelming. But with a podcast, one episode can spark dozens of new ideas. An episode can become social media posts, newsletters, blogs, or even lead magnets. The beauty is that the core of it all—the podcast—comes from simply speaking your truth. Instead of forcing yourself to constantly “come up with content,” podcasting gives you a natural flow that fuels every other platform.


A Celebration of Connection

Podcasting has connected me to incredible people: guests, collaborators, and clients who share the same vision of uplifting women’s voices. Whether through interviews, coaching-style episodes, or speaking on someone else’s show, podcasting continually expands my circle with women who inspire and empower.

And this is perhaps one of the greatest benefits of podcasting: it’s not only about broadcasting your voice—it’s about building community around it.


Reflecting on Your Own Journey

On this International Podcast Day, I invite you to pause and reflect:

  • If you already have a podcast, what has it brought into your life or business?

  • If you don’t yet have one, what message, story, or wisdom is waiting to be spoken through you?

Podcasting should feel joyful and aligned. If it doesn’t, maybe it’s time to shake things up—or to finally step into this powerful medium for the first time.


Final Thoughts

Podcasting has given me the freedom to create authentically, the joy of connecting with aligned women, and the ability to grow a business rooted in my truth. And I believe it can do the same for you.

So today, as we celebrate International Podcast Day, take a moment to honor your own journey. Your voice is powerful. Your story matters. And the world is waiting to hear from you.

🎧 For a deeper dive into my reflections and a celebration of all things podcasting, listen to the full episode here:

[00:00:00] Hello there, beautiful women. It is Kim Parkinson with Podcasting for Spiritual Women and Happy International Podcast Day. International Podcast Day is celebrated annually on September 30th, this was created, according to Google, this was created. Back actually in 2014 and then became a thing in 2015. So the first one was in 2014 where they kind of had like a little celebration around podcasting.

And then in 2015, they just made it a thing every year. And according to this, it was actually created and first celebrated in the United States. And it was called National Podcast Day back then, and it was created by Steve and Dave Lee. Now I. I’m gonna be honest, I don’t know who Steve and Dave Lee are, but it’s always great to have a day to celebrate something.

Right? It’s a great day to just really acknowledge some of the important work that you [00:01:00] have done. podcasting isn’t just this marketing tool that people have to use. It’s really a platform where. People can actually speak their mind. It’s, it’s kind of like throwback to the old TV news days, right?

Think about that. If you wanted to be a news anchor, you really had to work your butt off to get into the newsroom and to get on air for the newsroom. But nowadays, all you need is a microphone and a laptop and some recording software, and you are good to go.

and you can have your voice out there, you can have your knowledge out there, you can have your expertise out, that you can have your opinions out there. And what a great. Modality to offer people to just really get to know you, You speak the way you speak. You can maybe try to tweak it a little bit if you’re really good at it.

Maybe you’re a narrator for audio books or things like that. Sometimes you have to have different voices or whatever, but for the most part, [00:02:00] podcasting is a worldwide way for people to be able to express themselves, and it really gives that platform, right? It belongs to you because most of the time.

You’re recording and then you’re paying for the hosting. And if you’re paying for your hosting, you’re consistently owning that, that material, right? That is your material can’t be used elsewhere without your permission. An inexpensive way to be able to share yourself with the world, it’s not a platform similar to social media, Social media, let’s face it. We all know this Instagram, you post on Instagram within 24 hours, whatever you said is gone, maybe less, right? Same with Facebook, and even in this day and age, same with YouTube in some cases, right?

because sometimes people just keep scrolling by, they wanna see the latest, they wanna see the greatest, you know? Think about all of those platforms that just offer, you [00:03:00] have to, you have to post on a consistent basis to be seen. And sometimes they don’t offer longevity for those. But a podcast is longevity, And yes, some people will say YouTube podcasts, there’s longevity based on SEO based on the algorithm. You know, that’s, that can be happening as well. But for the most part, the other platforms. If you’re not seen in that same day, you know Facebook is not gonna show your your live to the masses. Here’s a couple of other things that I wanna talk about here. Based on the availability of podcasts in the world, they’re totally and 100% bingeable on the go, right? You do not need, once you’ve downloaded them the first time, you do not need wifi for them.

You can bring them to the upper parts of Maine. Where there’s no wifi, which coincidentally, even though I’m recording this ahead of time when the sayers, [00:04:00] that is exactly where I will be in Maine with no wifi in the location that I will be at. So if I didn’t download a podcast episode, I would have nothing to listen to because I can’t get YouTube So think about that, right? And it’s not just Maine, right? There’s not just those areas, but there’s a lot of other locations in the world, even right here in the United States where wifi just doesn’t reach, you know, I, I do live normally in a very wooded area and, uh, sometimes the WiFi’s not great there, right?

If I don’t start my car and get it connected to my phone before I leave the driveway, sometimes my Apple CarPlay doesn’t work. And I think that has a direct connection to, you know, the, the wifi situation around here, but, maybe not, but that’s my feeling about that. And then this is a time when, uh, we’re looking at our podcast.

It’s a time to say, [00:05:00] is this where I am best suited? And I’m gonna tell you that I’m really celebrating this because. Before this podcast if you don’t know this, I’ve been working in the podcasting space since 2020 and before that I had my own TV show, uh, started in, ooh, let me see, I think it was 20.

20 15, 20 14, I had a TV show on local access cable. I did start podcasts but never really had a really core, what was I gonna talk about? It was more so like, I was a podcast producer and I was like, I should have a podcast. And then we didn’t have any really meaty content around it, so I ended up kind of just letting them pod fade.

Which happens for sure of a lot of people. in this particular case, I’m looking at the podcast that I have now and how much easier creating my offers. [00:06:00] Creating my content, creating my social media posts, creating just more of what is inside of me is when I speak my truth. Podcasting for me has really opened doors, not just the whole production side of my business, but I’m actually talking about.

Speaking and batching and recording on a weekly, monthly basis. This has really been eye-opening, like everything. Everything that I do now, I speak, I speak into the world, and then what happens when you speak it to the world? It happens, right? So this has been. Game changing for me.

I absolutely love podcasting. I absolutely love recording and bringing this to you. Now, sometimes I have to do it, you know, I have to batch, which is fine. [00:07:00] Sometimes I find that I struggle with when to record and that’s fine too. I’m sure you do as well, right? It’s just part of it. It’s, it’s just part of the, the atmosphere of the busyness of our lives.

And I will say that because I do go back and listen to old episodes. I haven’t really struggled with what to talk about yet. And this is gonna be episode 28. I actually have, I’m gonna say I probably have four to five episodes in the bank for coaching style episodes. I have an interview episode to talk about and each one of those coaching episodes and, and that interview episode will spark and has sparked even more content.

So. I don’t see myself running outta things to talk about anytime soon, and I love that. I love that because I think that’s so freeing because. [00:08:00] This is me. This is what I want to do. This is how I wanna help people. being able to speak it to the world and then create content around what I have spoken and how I feel is gonna really draw in the people that are most aligned with me.

And, and I just feel like I couldn’t have done this without. Audio podcast, whether or not I ever move this over to YouTube style podcast or not right now, the beauty of it is I’m sitting here in a t-shirt, my hair’s in a bun. I haven’t taken a shower. Today I’m drinking my protein shake and I am talking to you guys about International Podcast Day and I am loving it.

I’m absolutely loving it because I don’t have to get all dolled up. I don’t have to look my best. I don’t have to do any of that. I just have to speak my truth and speak what comes to my mind, and podcasting has allowed that to happen for me. [00:09:00] And so today. On International Podcast Day, I am celebrating that I am celebrating how podcasting has brought this to me and how it has really opened doors to not just great content, not just great ideas, but also to great people.

I’ve met so many fantastic people just talking about podcasting, whether or not that’s through a presentation I have done, whether or not that’s through a bundle I have participated in. Whether or not that is coaching style episodes, interview episodes, or me being a guest on other people’s podcasts too.

I am just so grateful for this platform and what this particular style of content has opened for me, myself. So hopefully you feel the same way about your podcast, or maybe you can take a moment to reflect on what your podcast has [00:10:00] brought to you for joy and longevity in your business. And if you’re not feeling that, then maybe it is time to shake things up a little bit.

Maybe podcasting isn’t where you need to be right now. It really should be joyful and it really should be something that you feel like you could continue on for a long time. And like I mentioned, when I do these coaching style episodes and when I do the interviews and when I, when I talk even just now, I think even going back to this, I probably could talk about a couple of things, dive deeper on a couple of different topics that I’ve talked about today.

And, uh, that excites me because I’m thinking, ah, great, I have more content and I. Don’t have a end to them. As a matter of fact, I have a list that I started with at the beginning of maybe about 75 episodes, and some of those episodes keep getting pushed down further and further because more, more things come up that I feel are more important.

Maybe they go with a coaching [00:11:00] episode I’m gonna be releasing. Maybe they go with the Times like Today, international Podcast Day, or maybe it’s just, I don’t feel aligned with it right now. And that’s okay too. So hopefully you enjoy podcasting as much as I do. Or if you maybe feel like you would like to start podcasting, please reach out.

I’m here and available. You can reach me@kpcreativemedia.com, and I would love to talk to you about either your podcast being a guest on your podcast, or maybe just whether or not you want to start a podcast. All right. That is it for me today. Happy International Podcast Day and remember where your voice flows, your business grows.

Until next week, talk to you then. Bye-bye now.

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Hi, I'm Kim!

It’s wonderful to have you here!  If I’m not producing podcasts, I’m listening to them while gardening, playing with the dogs or tending my chickens.  

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