Why Pull Your Podcast Statistics

Why are your Podstats important?

As a podcast creator, you put in countless hours of hard work into producing high-quality content that entertains and educates your listeners. But without tracking and analyzing your podcast’s success, it can be challenging to know whether or not your efforts are paying off. That’s why it’s crucial to pull your podcast statistics monthly, in order to measure the impact of your episodes on your audience, identify areas for improvement, and make informed decisions about future episodes.  So let’s chat about what stats to pull so you can reach those ideal listeners!

 

What should you be looking for?

What should you review when looking at PodStats?  Here’s what I review:

  • # of episodes dropped
  • Downloads this month
  • All-time downloads
  • Total listen time (how long are all your episodes if they binged them)
  • Average downloads per episode
  • Number of Ratings/Reviews (find this at Chartable.com)
  • What’s Your #1 Episode this month (do this for episodes 1-5)
  • #1 Country of Demographics (do #2 as well, if you’d like)
  • #1 Podcast Player (I keep track of a few of these, just to see)
  • Your Top 10 all-time episodes – with their total download #’s 
  • Any chart rankings?  (find this at podkite.com)
  • ListenNotes score (check on listennotes.com)
  • ListenNotes global ranking

Seems like a lot but Fortunately, many podcast hosting platforms like Captivate, Libsyn, and Buzzsprout provide analytics and statistics to help you track your podcast’s performance. By logging into your account, you can see your podcast’s statistics and analyze your data to understand your listeners better.

Sure, there are a few other places I go to review things (chartable, podkite, listennotes) but your host may have some of that information right in it.  Don’t forget you can also check your stats by logging into Apple Podcasts, Google, and Spotify for an even deeper dive into what you might be looking at.

Our goal here is to review these metrics so they can help you understand which episodes perform well and identify areas for improvement.

How can your use these stats?

Knowing how many listeners your podcast has will give you a clear perspective on the success of your podcast. By tracking your podcast analytics, you can determine your unique monthly audience counts and understand how well your podcast is resonating with your target listeners. This knowledge can help you identify the areas where your podcast is thriving and those that need improvement. Understanding your podcast’s performance can also assist in securing sponsorships and advertisers, as they will want to know how many people they can reach and what type of audience they can expect to engage with. By regularly reviewing your podcast statistics, you can optimize your podcast for its intended audience and keep your content fresh and engaging to retain listeners. In turn, this can lead to increased growth and monetization potential for your show. Therefore, it is essential to pull your podcast statistics each month to stay informed and make data-driven decisions to help your podcast succeed.

Hi, I'm Kim!

Kim Parkinson HeadShot

It’s wonderful to have you here!  If I’m not producing podcasts, I’m listening to them while gardening, playing with the dogs or tending my chickens.  

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