Repurposing Content: The Secret to Working Smarter, Not Harder

[00:00:00] Hello there, beautiful souls. Kim Parkinson here with podcasting for spiritual women, and today we’re gonna be talking about repurposing. So repurposing like a priestess, repurposing your content, repurposing, and really. Making sure that the content that you are delivering isn’t just flying off into the ether somewhere.

We really want this to be nailed down and so. A lot of times I feel like we feel like we are on a repetition, right? We say things over and over again, and to us that really feels maybe unaligned, it feels like, oh my goodness, I keep saying this. I keep saying this, and I really feel like I’m just, I’m just like yelling and nobody’s getting it, or I feel like I’m saying it and everybody’s hearing it over and over again, and.

I, I just, I don’t wanna talk about it anymore. I, I wanna move on from it. [00:01:00] But the thing is, is nowadays it really takes a lot for people to hear you, for the right people to hear you. And so what you need to do is kind of repeat yourself over and over again. And this does seem, I’m not one of those people.

I am for sure not one of those people. I’m one of those people that watches a TV show once and that’s it. I’m not watching it again. And honestly, I can even tell you that if you go back and if you’ve been binging this, I probably have talked about this before in the very short 27 episodes that I have done, but.

It bears repeating over and over again. Because if you are not creating content, then you are just kind of sitting on all of the magic that you have to offer. And sometimes you think that magic I put out, I put out that content last month. I put out that content last week. I put out that [00:02:00] content six months ago, and why should I continue?

And that’s just because we don’t all hear it. We don’t all align with it at that time. Think about how many times in your life where you have done something and somebody has mentioned something to you and it just doesn’t fit. You are just like, nah, I’m, I’m good right now. I don’t really need that. I don’t want that.

It’s just not the path I’m on. And then you find later on that that hits differently. And that is actually what repurposing really is great for. So you create one episode, you create one blog post, you create one live, you create whatever it is that you feel aligned to create, and then you repurpose it into the other pieces.

As you can, and I’m not talking, you have to do this all at once. I’m not talking that you have to do this [00:03:00] in the same week. I’m saying that one piece of content, episode four, episode seven, episode 24, whatever it was that you had, maybe creating that content, more content to support that content. Now is better suited because maybe you’re releasing your program again.

Maybe you have space in your calendar for another one-on-one client, and that was talking about that, that really had a great episode about it. But maybe it’s, it just fell flat. Or maybe you have new followers and they’re not really going back to listen, especially if you have hundreds of episodes or.

Honestly, even if you have over 20 episodes, you can’t expect people to go back and listen to every single episode. They want the newest content Now, because let’s face it, sometimes the content that you delivered maybe a year ago, two years ago, is obsolete. [00:04:00] Maybe you don’t offer that anymore. Maybe the world has changed a little, or maybe, you know, tech has changed even.

So making a new. Episode, a new blog post, a new live, a new whatever core content that you create about that particular content is actually more beneficial because it’s now cutting edge, right? It’s today’s information. You are now putting even more of your spirit into it. You’re putting more of like what your knowledge based is into this.

And maybe when you started, you were like. You know, this is what I know now, but now you know even more. And it’s kind of a great concept because if there is something in particular that you’re talking about and you want to bring it up over and over again, maybe it’s to, to pull into your program or your coaching product or whatever it is.[00:05:00]

Maybe now you have even more. Offers, or maybe you have less, you know, maybe before you were doing weekly one-on-ones with the the clients, but now you’re not. You’re just only doing a group product or a group program once a week and they have to pay extra for the one-on-one. Or, you know, things change. So you just never know.

So when you have this. Episode when you have this blog post. When you have this live, what I want you to do is repurpose, reconfigure, rethink about it and pull it back into your sphere again. So this is going to not only save you some time and energy because there’s no need for any kind of like channel refresh or no need.

Or any kind of like, crazy, this doesn’t work anymore, or this is how I do things. And you can, you can absolutely, certainly do those, but. [00:06:00] If you are just kind of creating more content on top of the old content and saying, yeah, we did talk about this in episode 17, but I just wanted to let you know that now this is how we do it, and I have just tweaked it just that much based on your feedback, and I’m super happy that now we’re doing it this way.

So this can actually really also pull in more thought process around your products, right? Because if you are continuously talking about the same thing over and over again, it’s not only fresh in your mind, but it also allows your mind to kind of say, Hmm, how else can I deliver that? How else can I make that?

Really on point. And sometimes that adds to maybe another offshoot of a program or maybe it offshoots to a [00:07:00] mini program so you can get more people in that way. Maybe it offshoots to an even bigger program where it’s a higher ticket, so sometimes. Mentioning your content and creating that content one time and repurposing it, creating that little flywheel of what it is that you talk about on a very regular basis can really spark all of that creativity in your head.

This is also gonna build some consistency and some trust. People are gonna hear that you have the same thing to say over and over again, and they’re gonna say, yeah, I learned that trick from, and I learned about that modality from, I had that breathwork session with, and it was absolutely amazing, right?

So for your listeners, your readers, your people that you guide, they’re gonna enter your world and they’re really gonna know what you are about, even if you’re making those tweaks. To the newest episode or the newest live, [00:08:00] right? Because repetition is just super powerful. Let’s face it. Whatever you have heard today may be different tomorrow.

Whether or not, like I mentioned, it hits you differently or maybe tech has changed and it’s totally different. Right? When we all started on this whole, AI was a huge. Huge platform, huge deal coming in. People were really digging in their heels and not wanting to do anything with it. I am seeing a breakthrough more and more each day where people are actually using AI to create their programs, to create their social media posts, to create their podcast or their lives or whatever it is.

And I think the reasoning is we’ve learned a lot more. We can create these forms for it to pull from that says, this is how I talk, this is how my mannerisms are. This is what I believe in. And so I don’t want any of that outside noise. [00:09:00] I just wanna create it based on what I have and what I feel and how I do.

And I feel like that that is one example of something that’s really changed drastically over the last couple of years. Let’s face it. In 2020, I don’t think AI was even spoken about in the fashion it is now, right? It may be in certain circles, but certainly not in our everyday lives like it is today. Now, when you are offering the new content or the content that maybe you have revamped a little, I wanna just mention a couple of ways that maybe you can.

Repurpose old content or the new content, both of them, and just kind of get you, kind of get your gears starting to flow here, right? So you start with your podcast episode and then maybe you’re gonna pull some snippets for your Instagram reels, some quotes for quote graphic, a listicle of [00:10:00] it for your newsletter.

And, uh, maybe you’re gonna do a mini training in a live. This really does spark those ideas. It’s super important. I don’t know how many people I, I come across on a very consistent basis, and I have been known to have this happen to me as well. They don’t go back and listen to their old podcast episodes and it’s such a shame because if you did.

You could then enhance or add on to that content with new content. And sometimes an old episode will spark something and say, yes, I forgot to mention that. I told them I was gonna mention that and I didn’t. And then you’ve got like a couple more episode ideas. Right? So just making sure that you have that.

Maybe not only the episode that maybe you wanna listen to, but maybe also the transcript of that, and [00:11:00] maybe you do kind of break it out to like, this was a list of things that I talked about in there. And you can create that flywheel of content so that maybe you’re not delivering it on the same week that the episode goes live, but you’re delivering it 4, 5, 6, 8 weeks later because you wanna bring more attention back to that episode because that is really poignant and important.

And then maybe you put another episode out that. Kind of goes along with that information, right? So also just not only sparks the idea, brings people back in to listen to old episodes, but also kind of gives you that content that maybe you just don’t have to do it today, but keep it so you can talk about it at a later time.

’cause it’s, it’s not gonna, it’s not gonna be invalid. It’s just going to be something that again, maybe, maybe you add a little bit more on, or maybe you say to yourself, you know what, [00:12:00] I, um, I wanna redo this entire thing. And you talk about what you talked about in the first one, and you’re like, this is now what I’m doing going forward.

So just, you know, different sparks of interest here, different ways to repurpose an old episode, different ways to repurpose the content that you have so that more people can come into your world, more people can see you, more people can hear you. And then a couple of ways to maybe think about this.

Repurpose content now. Last week I talked about I’m no longer doing audiograms on Instagram, and actually I’m not really posting a ton on Instagram either. I did move over to Pinterest. I actually started a flywheel of episodes on Pinterest where I’m gonna start posting more up there. Pinterest is Evergreen, which is great.

I did create my substack. I haven’t done a ton of posting yet, uh, but I have been doing a lot behind the scenes to make sure that it looks kind of neat [00:13:00] in the way I wanna do it because I had to learn about it. Right. It’s, it’s a new platform and, and I still have clients that I have to talk to, and I still have, um, I still have editing to do and podcast episodes to create.

So I, you know, everything comes in its own time and I’m okay with that. And then, um, I still am going to be doing some type of a YouTube video once a month. I think I’m gonna try, try to get that to be a couple times a month. And this actually might be one of those episodes I have been creating this one, knowing that.

I may keep it. So I’m looking right at the camera the whole time and I may just repurpose this as two. So it’ll be not only the podcast episode, but it’ll also be, uh, the video podcast episode or, I don’t like to say that, but you know, it could be that way too. Well, we can talk about video podcast versus audio podcast at a different time.

See, that could [00:14:00] be really great information. I may need to pull that later on to make sure that I. Make an episode out of that, right? So then, you know, you could do lives. Lives are always amazing. Always bring great Number of followers to your episode, especially if you link it right there, because people may not know.

But alive is really delivered a lot more often, so I am still going to, uh, do. Do something like that as well. And then I am still, I started last week and I’m still going to continue to do that this week. Right after I finish this, I’m going to open my phone. I’m gonna do a reel right here based on this content, this episode, what I’m talking about.

And uh, I think it’s gonna be a great, just addition to the flywheel here. Just another piece. And everything’s testing right. What serves your [00:15:00] community, what serves you, what aligns to both of them? And it’s all about making sure that the people that you want in your life are coming into your life. And sometimes it’s not numbers.

We will talk about this too. This is another thing that I do wanna talk about. Sometimes people get hung up on, like, I don’t have a hundred downloads yet, or I don’t have, you know, a thousand downloads a month, or whatever it might be, but. Are you still calling people in? Are people reaching out to you? And if they are, are they finding you through your podcast?

Do you have a way to, to track that? So that could be another way, another entire episode altogether here, but that could be something to also consider going forward. So here’s a couple of things that I do want to mention that people may feel. Um, may feel uncomfortable with, and [00:16:00] so this is, this is some of the things that I feel like people may say, and I have felt some of these myself.

And it’s, it’s that feeling that repurposing is cheating, right? Like, I’ve already said that and I’m really like, why do I need to repurpose that? Because, you know, I need to come up with something fresh and new every single day. Do you, do you really, because. That feels like a lot of work and I’m a five one projector and, uh, I’m not, I’m not about the whole work like that.

So I think the idea that you have your core ideas, you know, if you’ve ever heard about people talking about the pillars of your business, if you have those. Pillars, those core ideas, and you continuously talk about them. That’s what you’re known for. You can add more things into the fold. Absolutely. You could subtract some pillars if you needed to in the long run.

Absolutely. But if you have those pillars, if you have the [00:17:00] content, then it just makes it so much easier because you know it, you breathe it. You understand it, it is a part of you and it’s not cheating. It’s just showing people what you’re really good at. And then the other thing is, is, is just the over repeating, right?

I mean, in this day and age, unfortunately. You know, if you don’t catch them with the very first hook, they’re probably gone. Right? And that hook can be changed so many different ways, but still have the same content behind it. And yet you may still be like, ah, I keep saying the same thing over and over again.

But you know what, let that go. Because again, it’s your expertise. It’s what you know and how you do it, and you really wanna be known for that. So let that go shift out of that focus and make sure that that actually is shifting for each of the platforms that you might want to be on. Right? So one of the things that I [00:18:00] was really particularly interested in last week when I started creating my pins for Pinterest is it said.

Take one core idea and then make five pins out of it. And those five pins should have a different, different hook on each one of them. But you’re sending them to the same information. It’s the same information. It’s just. One piece of topic that you’re repurposed. So how can you take a look at the content that you’re creating and how can you twist that just a little bit so that it hits people differently?

Maybe your hook just needs to be just slightly tweaked to reach Gen Zers. Maybe your hook needs to be slightly tweaked to reach moms. Maybe your hook needs to be redone completely to [00:19:00] reach. Light healers or priestesses or someone completely out of your normal realm of people that you’re trying to reach, and they could still be a great fit for your programs, but you needed to just tweak that just a little bit to garner their interest so that they come back to your original core content.

So think about that when you are repeating yourself and you’re feeling like I’m over repeating and, and this is not working, and I feel like I’m saying the same thing. Can you say it a little bit differently? Because that is going to not only help you feel like you’re creating more content, even though it’s just that one little, one little hook piece, and that could also call in different people just based on that first little impression.

Now I also want to just mention, uh, another piece here, and that is making [00:20:00] sure you keep a good track record to find out what is aligning. You know, I mentioned last week that I stopped audiograms. They’re dead to me. They just aren’t working. And that was after months of, of creating them and just saying, I wanna see what’s working.

I wanna see what I’m, what’s going on. I wanna see what’s really, you know, pulling in the people. Now I know for a fact that my, one of my coaches says that, uh, threads really works for him. Have not got on the thread train. I, I have a Threads account, but I’ve not got on the threads train. I decided to move over more to Substack and to Pinterest.

I feel like that’s probably where my audience, my core audience is gonna be, and so I decided to move in that direction, but. After three months, if this isn’t the the right way, maybe I will move over to Threads, or I think I mentioned last week too, maybe I will [00:21:00] try to figure out what Clubhouse does, or maybe there’ll be something totally different, who knows?

So just keep track of what is working and what isn’t working, and don’t be afraid to kind of shift gears to a different platform and ignore the other platform. And it’s okay. Like, you know, post something there once in a while if you want to stay active. But if you really feel like that is not aligned with you, then it’s okay to leave the content there and just move on to a different platform.

’cause you may find more people there. Right. I have never, I, I shouldn’t say this. I did explore TikTok really early on, but I have not done much there either. So maybe, maybe that will be in my future as well. We’ll see. But overall. Repurposing is about honoring yourself, honoring the words that you’ve spoken, honoring the content that you’ve created, and honoring your voice and your own wisdom.

So don’t throw it under the rug, don’t shuffle it around. Make [00:22:00] sure it’s out there and it stands tall and bright and just brings in the people you want it to bring in. So make sure that you are not working harder. You wanna work very smart here, and you just wanna create things over and over again to bring more people into your world, maybe with just a slightly different hook.

So. You are not just that content creator, but you are stewarding your particular program, your particular podcast episode, whatever it is that you’re teaching, you are the one in charge here, and it’s all about maintaining that excellence of yourself and maintaining the knowledge base so people know you for what you are known for.

All right. I am all done for today. Thanks so much for joining me, and remember where your voice [00:23:00] flows, your business grows. Until next time, see you soon. I.